TikTok Gets Cool New LA Digs

TikTok’s new LA digs are almost unbearably cool.

The new TikTok office spans five floors, which were designed from the ground up to embody TikTok’s exuberant personality.

TikTok would have it that its name is synonymous with creativity, so having a space that inspires everyone who walks through the door was a driving force behind the move, according to the company. The heart of the space is a bright pink staircase that runs through each floor and follows a bespoke mural designed by TikTok’s internal design team.

 “While we are a global company, having a permanent office in LA speaks to our commitment to the U.S. market and deepens our bonds with the city, and the talent and companies, that call it home,” says Vanessa Pappas, general manager, TikTok U.S.

The new office features a fully open floor plan interspersed with conference rooms, private phone booths, a stadium-style presentation and gathering space, and terraces to support indoor-outdoor work. A TikTok content-creation studio will be completed by the summer of 2020, providing even more opportunities for immersive and entertaining videos from TikTok creators and partners. The office is also dog-friendly, allowing TikTok’s beloved canine creators to visit as well.

The office was designed in collaboration with global architecture and design firm, Gensler. “The new TikTok LA office is the result of two creative companies out to build a space that was inclusive, collaborative, and fun,” says Chris Mitchell, Design Director, Gensler. “We hope the space gives TikTok’s employees a home to be proud of and a place to inspire more of the entertaining content the app is known for.”

As part of TikTok’s commitment to inspire and encourage a new generation to have a positive impact on the planet, the company selected a LEED Gold-certified building that exceeds California standards. The new office features design and building strategies aimed at energy and water conservation, reducing C02 emissions, and improving indoor environmental quality.

Last year, the company built out its U.S.-based leadership team with key hires across functions including product, safety, content, music, sales, and operations. TikTok now has over 400 employees in offices across the U.S., including Los Angeles, Silicon Valley, and New York.  ◊

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