The Future of Cinema Appears at CES 2020

4DX Screen blends two of the most advanced theater technologies on the market today: 4DX and ScreenX, with its cutting-edge convergence technology. The result it a breakthrough cinematic platform that the company that markets it feels defines the future of cinema. Protected with over 220 unique patents, the theatre encompasses the following innovations:

  • Four-sided screen technology that additionally projects images to the ceiling
  • Amphitheater: Trapezoid shape theatre that enhances the panoramic experience through added viewing angles to the right and left
  • Newest 4DX motion chairs featuring a wider and smoother riding experience than before

On just the first day of CES 2020 alone over 1200 people experienced the new cinematic concept, the 4DX Screen, at the CJ 4DPLEX booth. Every screening was full, and the company reports rave reviews from the audiences.

“As leading innovators of cinema technology,” says JongRyul Kim, CEO of CJ 4DPLEX, “we believed it was befitting to showcase the most advanced type of cinema at the world’s largest consumer electronics show called CES. We will continue to strive to provide the most engaging form of entertainment in the field of cinema. As moviegoers, we intend to stand in the forefront of cinema technology and attract young consumers back to the cinemas.”

Aside CJ 4DPLEX’s proprietary technology, the booth was developed in collaboration with key partners in the cinema and entertainment industries. DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation, complemented CJ 4DPLEX’s ScreenX immersive visual presentation with its immersive DTS:X audio technology.

CJ 4DPLEX also showcased an indoor AR platform that applies advanced computer vision technology to recreate elements of mobile games that completely blends with the real world. The technology is expected to launch in 2020, opening new business opportunities for the gaming and entertainment industry.

CJ 4DPLEX is a leading cinema technology company headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative premium formats for theaters worldwide that include 4DX, ScreenX, and 4DX Screen for consumers to experience films in ways that were never before possible. 4DX provides moviegoers with an innovative multi-sensory experience, allowing the audience to connect with movies through motion, water, wind, snow, lightning, scents, and other various special effects that enhance the visuals on-screen.

Each 4DX auditorium incorporates motion-based seating synchronized with 22 effects, maximizing the excitement of the movie beyond the limits of audio and video. Since its inception, more than 700 Hollywood and local titles have been screened in 4DX. More than 82,500 4DX seats operate in 731 auditoriums, spanning 65 countries. ScreenX is the world’s first multi-projection theater technology used within a theater setting that expands the cinema space by projecting images onto left and right sides of the cinema wall, creating an immersive and panoramic viewing experience.

ScreenX is the fastest glowing premium format in the market with over 305 auditoriums in 32 countries to date. ◊

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